Our original idea, to create custom books, was broadened when we realized that celebrating a memory or an occasion doesn’t always require multiple pages; sometimes it can have more impact on a single sheet. But what to call that sheet?
At the time, Kevin was working with a letterpress company in Oregon, and the owner referred to single sheets as broadsides. We’d heard the term, but were a bit fuzzy on what it meant (I thought it referred to promotional posters or large-format newspapers). But as we tried to think of other ways to describe what we wanted to do, none seemed quite right.
Like so many print and communications-related terms in these fast-changing times, the definition in a dictionary will differ from the way it is used by those who deal with them on a daily basis. So when we researched “broadsides” and learned it is used among letterpress and printing professionals as any sort of single sheet format, we decided to stick with it.